We use advanced analytics to identify and explore the hidden and often critical relationships and patterns that exist within data. They allow us to infer things that are happening that cannot be seen with simpler cross-tab analysis.
The benefit to our clients is that it further allows us to add real value and drive greater insights from the work we do.
The trick is to know what to use and when. This comes from our wealth of experience and good judgement.
At innov8asia we frequently employ conjoint analysis, correlation, maxdiff, factor and principal components analysis, structural equation modelling, cluster analysis, linear and non-linear regression, Kruskal’s relative importance analysis, chi-square, perceptual mapping, correspondence analysis and more.