Articles

• concept testing and evaluation
• pricing research
• portfolio optimisation
• product testing
• full mix testing
• post launch evaluation
• volmetrics

• brand and advertising evaluation and tracking
• brand positioning
• campaign assessment
• brand equity
• brand name
• brand extension
• brand architecture

We provide on-time, cost effective data collection and data processing services, carried out in accordance with international standards, as laid down by ESOMAR. All the work we do is thoroughly checked and back-checked before being released to clients.

Fieldwork services include, qualitative: focus group moderation, depth interviews, paired depths and ethnography while quantitative including face-to-face, telephone, online, mobile and mystery shops

All too often clients have masses of data without the resources to draw it together to produce joined up, coherent and focused analysis that delivers real insights. At innov8asia we have the depth of experience and discipline to be able to make sense of multiple data sets, extract the salient information and draw it together to make a meaningful story that enables decisions makers to better engage with their findings.

If you require a fresh eye to provide more insight driven analysis, contact us at innov8asia

• usage and attitude
• triggers and barriers
• buyer behaviour
• segmentation
• market evaluation and understanding
• opportunities identification
• segmentation

• path to purchase
• mystery shopping
• shopper behaviour
• planogram testing
• in-store POSM evaluation
• channel partner needs assessments
• triggers and barriers

• customer engagement
• investor research
• corporate reputation
• employee engagement
• key issues identification