coverage | Innov8asia

Innovation & Product Development

concept testing and evaluation
pricing research
portfolio optimisation
product testing
full mix testing
post launch evaluation
volmetrics

Branding & Communication

brand and advertising evaluation and tracking
brand positioning
campaign assessment
brand equity
brand name
brand extension
brand architecture

Fieldwork & DP

We provide on-time, cost effective data collection and data processing services, carried out in accordance with international standards, as laid down by ESOMAR. All the work we do is thoroughly checked and back-checked before being released to clients.

Fieldwork services include, qualitative: focus group moderation, depth interviews, paired depths and ethnography while quantitative including face-to-face, telephone, online, mobile and mystery shops

Data Synthesis

All too often clients have masses of data without the resources to draw it together to produce joined up, coherent and focused analysis that delivers real insights. At innov8asia we have the depth of experience and discipline to be able to make sense of multiple data sets, extract the salient information and draw it together to make a meaningful story that enables decisions makers to better engage with their findings.

If you require a fresh eye to provide more insight driven analysis, contact us at innov8asia

Landscape U&A & Segmentation

usage and attitude
triggers and barriers
buyer behaviour
segmentation
market evaluation and understanding
opportunities identification
segmentation

Shopper & Channel

path to purchase
mystery shopping
shopper behaviour
planogram testing
in-store POSM evaluation
channel partner needs assessments
triggers and barriers

Stakeholder Engagement

customer engagement
investor research
corporate reputation
employee engagement
key issues identification